Meet the Team

We're a dynamic duo determined to help your business thrive.

Jay Arella

Jay Arella

Software Engineer

I've had the privilege of working with major media brands in the LA area and solving a diversity of user-centric problems. I've interfaced with many types of technologies: AWS, React, Ruby on Rails, Node.js, PHP, Google APIs, and Docker to name a few. With my toolbox, I was able to do things like create a popular dynamic news platform, The Latest, and perform a large-scale redesign for kpcc.org. I'd love to get to know more about your projects and plug right in!

Joann Im

Joann Im

Software Engineer

When developing software, my biggest focus is user experience. That focus has led to a direct increase in revenue that accumulates to about $400,000 in additional donations for two major news brands, LAist and KPCC. My work has been featured on many popular podcasts such as The Big One and Tell Them, I Am. I've also built numerous tools that have helped improve productivity for organizations like Berkeley Free Clinic and Wurrly. I'm passionate about UX and hope to get to know more about your user experience goals!

Testimonials

Jay has a great attitude towards solving user-centric problems and is quick to pitch in and pick up new things. He's speedy with his work and eager to refactor and clean up code. He would be a great addition to any team and I would not hesitate to work with him again.

Louise Yang

Former Tech Lead at KPCC/LAist

I'm not exaggerating when I say Jay is an absolute joy to work with. Besides producing top class software, the persistent positive attitude he brings to finding solutions and collaborating is inspirational. He also has a great command of UI and UX, and for how best to prioritize his work. Given the chance, I would definitely work with Jay again.

Vijay Singh

Former Sr. Product Manager at KPCC/LAist

I appreciated Joann's attention to detail and her methods of planning out her work before writing any code. Her code is clean, easy to read, and easy to maintain. She also has a keen eye for good design and always keeps the user's experience in mind. I would not hesitate to work with her again.

Louise Yang

Former Tech Lead at KPCC/LAist

Some of the brands we've worked with

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